Please enable JavaScript.
Coggle requires JavaScript to display documents.
Global Education Shapers - envent (EXPENSES (MARKETING &SALES BUDGET…
Global Education Shapers - envent
EVENT
What?
Name for the event
Adriatic Business Forum/Adriatic Business Arena?
What are associations for that names? What would it mean to people to hear those words?
ISTRAŽIVANJE TRŽIŠTA
Popis imena 30 velikih poslovnih konferencija na svijetu
Analiza Imena
Koje riječi se najviše koriste u nazivima?
Što pokazuje autentičnost?
Koji od furma su najveći/bitni za nas?
Kako mjeriti relevantnost?
Broj posjetitelja?
Godine iskustva?
Cijena karata?
Važnost govornika?
Few new suggestions?
TOPICS
Where?
Defining all locations
Who?
Speakers
Who will be the speakers?
ISTRAŽIVANJE TRŽIŠTA
Who were common speakers on top 30 events that are relevant for us?
Great point!
What type of audience attended that conferences?
Maybe through LinkedIn
DEFYING THE PRODUCT
Packages
What is included?
What are the benefits for attendees?
How will their life change if they come to this conference?
EXPENSES
BUDGET FOR SPEAKERS
MARKETING &SALES BUDGET
BRANDING
WEBSITE
BUSINESS CARDS
GRAFIC STANDARDS FOR PUBLICATIONS AND SOCIAL MEDIA POSTS
BRANDED EMAIL SIGNATURE
LOGO
SLOGAN
TICKET DESIGN (EARLY BIRD, VIP, …)
EVENT PASSES DESIGN - SENDING IT TO SPEAKERS (NO)
BANERS/POSTERS/PRESENTING SPEAKERS
MARKET RESEARCH
ADVERTISING
FACEBOOK
YOUTUBE
GOOGLE
LINKEDIN (maybe)
INFLUANCERS?
SPEAKERS
OTHER INFLUENCERS
Maybe inviting some people we would love to meet to the conference and giving them free tickets - BIG NAMES
If they got a ticket for free, they will probably write something about it on their social media
They might take a whole family and pay for them yes great point
STRATEGY
HOW WILL WE BUILD AUDIANCE FROM SCRATCH?
CONTENT MARKETING - SOCIAL MEDIA POSTS
EMAIL MARKETING
ORGANISATION
IDEAS FOR CUTTING EXPANESS?
Sponzori?
Making affiliate deals with hotels/restauranst
UNEXPECTED EXPENSES
How to prepare for them?
REVENUE
Minimum of 700 tickets for 1500€ in average
GOAL - 1 050 000€
How could we upsell?
What are streams of income?
SWOT of our skills and abilites
TEAM
In which areas would we need help?
MARKETING
20%of what actions bring 80% result?
20% ADVERTISING - moreover, RETARGETING on Facebook and Google
SALES
PHASE
Selling before we have the venue ready
People want to enjoy something now so
Give the opportunity to the first 100 to:
Get to know each other before event
Get an video about Pula and surrounding places