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Block 1 "Big ideas in organisations" (Marketing (Product…
Block 1 "Big ideas in organisations"
Marketing
Marketing Mix
4 P's
Product
Place
Price
Promotion
Promotion mix
7 P's
People
Process
Physical
Segmentation variables and targeting strategies
Ethics
Product
New product development
Product design
Customers needs and wants
positioning
Perception
competition
Advantages
Disadvantages
Direct and Indirect
Distribution channels
Ansoffs Growth Matrix
Accounting and finance
Raising finance
Retained earnings
Working capital management
Debt factoring
Bank overdrafts
Bank facilities
Leasing
Without finance Business processes couldnt take place
Onshore and Offshore
Services
Growth opportunities
Risk
Organisation
Values and beliefs
Goods or services
Customer support
Sales
HRM
Accounting and finance
Marketing
Operations management
Strategic planning
Key performance indicators (KPI's)
Performance objective
Operations strategy
Mission statement
Economic stability
recession and recovery cycles
Trading blocs
Intellectual property
Import taxes (Tariffs)
Micreconomic
Macroeconomic
Onshore and Offshore
World trade organisation
Aaron Hopkinson
Word count: 102
(Minus Headings)