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RELX social media follower growth strategy (Channel realization (Facebook,…

- - - - Between life & professional,make followers feel closer with us Angle:When followers share the post,what do she/he want to say to her/his friends?what do they want to represent in front of their friends?
      - Topic angle(anything related with love/emotion)
        1.CSR
        2.Family
        3.Childhood & dream
        4.Future life with hope
        5.Real life in Society
        6.Elder people
        7.Pets
        8.Same time,what different things happened at the different place in the world
      - Posting tempo
        -1 featured which is easy & useful / week
        -1 post of series / week
        -1 ppt for professional knowledge / 2 weeks
        -1 talk about ourself or brand / 2 weeks
        -1 serie for 6-9 posts / 2 months
        -News / anytime
    - - For VIP
        1.New products testing
        2.Make a weekday for special(e.g.Wednesday is lady's night)
        3.Special engagement.e.g.a big bottle of pods,let fans guess how many pods are there,the closet can win all the pods.
        *Invite some KOL join FB group
      - How many & how to classify groups
        1.region
        2.age
        3.buying frequency
        4.engagement
      - Core value
        -Make the
        -
        Rules
        1.Publish 10 most active members by month
        2.@ friends to answer
        3.Make fans do CTA on their own page
      - Should manage groups like
        1.Vaping to quit smoking
        2.Vape v.s Health
        3.Vape/e-cig
        (Let users update information by themself,)
        -
        4.RELX official(We can assign someone to help answer)
      - Aline principle
        -What can say,what can't say
        -We only talk about facts not any concern
        -We claim everything with evidence
        -What value we want to build,must be same as the value the members want to invite their friends
        -Only high quality post can be posted
        -Control the post quality & content,but welcome any kind of discussion.(Need to follow up every posts,ask for revise or delete any unappropriate post if necessary.
    - - Gain more reach
        1.Held online campaign on FB
        2.daily post from us
        3.encourage participants to post(campaign angle is super important.eg.how long do you sleep today)
        4.turn traffics into fans(get them in group,manage like VIP)
  - - - Short words with knowledge
        
        *Principle
        1.One sentence,30 words.
        2.Base on the strong personality
        3.Same style
        4.5-8post for one session
      - engage with fans
        
        1.Q&A(Can use the feedback to be another post)
        
        (1)knowledge
        
        Represent way:
        i.present in a short sentence
        ii.one slide ppt
        iii.ask fans choosing question
        
        (2)ask them what do fans wanna ask/know
        
        (3)tell me what do you like
        
        let fans @ username to find more interest content
        
        1.Can invite our fans to be the UGC KOL
        2.Make google map point
        3.Message the good content for rewarding
        
        3.vote some yes/no,a/b to
        
        eg.
        1.I would like to change cigarette into vape
        2.I care about the flavors
        3.RELX is what kind of brand in your mind?(just ok/cool one)
      - share life
        
        To show the personality：
        1.Say morning,what's going to do today
        2.What other funny functional we use with the product(eg.Alye's recommend KOL)
        3.What I usually do when I off
        4.Office funny things
        5.......anything just life
        
        Share some other post "the account person" like
    - - Strong connection with our industry knowledge,but only with simple & easy points.If want to learn more,let them go to official site blog or medium.
        1.Competition Combat
        2.Repost vape KOL's article
        3.UGC (@ that fans and thanks her/his admiring)
      - Series:
        1.6or9 be a series
        2.Use color to make difference
        3.A strong topic with each angle for every post.
        4.Can do a recap & held a campaign for the loyal fans in the last post
      - MUST follow the Brand persona & social media VI