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STRATEGY (Period (Long-term, Short-term), Analisys (SWOT (Strengths,…
STRATEGY
Period
Long-term
Short-term
Analisys
SWOT
Strengths
Weaknesses
Opportunities
Threats
PEST
Political
Economic
Social
Technological
Directing
Mission
What we do?
Whom do we serve?
How do we serve them?
Drives the company
Vision
Gives the company direction
What are our hopes and dreams?
What problem are we solving for the greater good?
Who and what are we inspiring to change?
Examples
Positive
FC Manchester City
Negative
FC Anzhi Makhachkala