CMP Naturality Campaign
"In search of the best coconuts in the world"
This is the story of how people learn the amazing truth of how SL produces the best coconuts in the world and why Maggi CMP is the best place for the NUT to be in. Along the way we discover how CMP was discovered by the team at Nestle. We follow its journey from Nut to Pack. We also learn about the impact it makes to people, communities and the nation.
Meeting the Original Team behind the formulation of the CMP recipie
Meeting key opinion leaders to get their perspective of the positive impact that CMP has
we learn why they made it
We learn how they made it
We learn when they made it
CDA
CMP helps maximise value of the nuts
The industry impact lives of many people dependent on the industry
VIDEO Testimonial
The impact of the coconut plan
CCB
Irrigation
Plantlets being distributed
How Nestle helps farmers
Export impact of CMP
Engaging with homemakers & children
CRI
The quality of Sri Lankan Coconuts
CMP recipe is inspired by preservation techniques of our forefathers
Benefits
How I use it
Recipes that help my lifestyle
Factory Visits
Process
Follow the Nut (GoPro inspired) or Reverse video
How its made Mill
Live camera feed
Quality checks
Time taken from nut to pack
Stories of proud farmers & their families
Impact to farmers lives
Story of Farmer
Story of 'nut cracker'
Talking to the elders (how community benefits)
Brand Ambassador initiative
Content (in addition to the content created with other initiatives)
This will be published at the tail end of the timeline
Did you know series
Partnerships with restaurants that use CMP
YAMU series on best chicken curries (for eg)
QR Code on pack identifying source of the nut
Story of the mill workers
Ingredients & what they do in consumer-speak
Proudly made in Sri Lanka - did Nestle create the CMP category?
