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CH6 決策 - 解決企業難題 (6-1-3 決策中常見的認知謬誤 P.185 (先入為主 anchoring, 穿鑿附會 illusory…
CH6 決策 - 解決企業難題
6-1-3 決策中常見的認知謬誤 P.185
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- 穿鑿附會 illusory correlations
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- 選擇性認知 selective perception
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- 歸因效果 attribution of success and failure
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- 過於樂觀，一廂情願 optimism, wishful thinking
- 先有結論，再找證據 search for supportive evidence
- 加碼投注 additional investment
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