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STRATEGY (Boston Model (BCG Growth-Share Matrix) (long-term value creation…
STRATEGY
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Mission and Vision
Vision - where the company aspires to be in the future? Gives the direction, promotes growth
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Mission - purpose, or why it exists
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Plain speech, simplicity is power
Changes
Strategy for growth instead of 5-year-plan to ensure healthy recovery and competitive advantage even in times of economic downturn and uncertainty
adaptive advantage: respond to signals very fast, work with networks of partners. alive to social change and shifting customer preferences, draw on the best people
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Strategy - is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations