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Online training business plan (VALUE CREATION (Increasing Perceived Value,…
Online training business plan
VALUE CREATION
Types of values
SERVICE
Online coaching to help busy and skinny individuals get in top shape effortlessly
Unique Skills
Science background,
Busy student,
Went from skinny to buff
5 years of experience in Calisthenics and bodybuilding
High quality service
Respond at expected times => calendar
use different platform for communication
Attract and retain customers
PRODUCT
eBooks/Course material/ FAQs
Inexpensive
Sell as much as possible
Scale
Increasing Perceived Value
Hassle Premium: How I'm making it easier for you
Too much confusion, complexity, uncertainty in the fitness industry
Requires years of experience and efforts to find the formula
Distracting from priorities
Status Seeking
Core Human Drives
Visualizing and attractive end result
Bundling/Unbundling
Prototype
Create a diagram or flowchart of the whole process and act if out => feedback from potential customers => rapid iteration