Account management, Simple voice services, simple voice PBX

Social media presence is weak. Need to consistently engage with audience. LinkedIn could be a channel due to the customer persona.

SEO - Currently can't see them anywhere unless you specifically type in voice simplified.

No specific Microsoft accreditation or recognisable teams credibility

Support process. Responsiveness, Follow through on what we say

Responsibility fear to over stretch or work outside the box

Difficult to show our value, over and above what MS/others can do

Right now we have an completely unrestricted opportunity to suggest how to go forward with digital marketing. Basically we don't have any! Where we are at, is the VS team have spent 7 years building a comprehensive cloud telephony product but it is only now that we are starting to properly take it to market. We have a few Resellers, some have been with VS for years and we are starting to add new similarly we have some old customers who are happy and a growing list of new customers.

How do we find them and bring them on? Basically it is old fashioned sales - I find the Resellers through people that I know or people I bump into at Trade Shows or Networking events. I will call them up, send them some follow up email literature, go and visit them show them what we do, find out about their business and then put a sales proposal together for them. Our win rate is quite high.

We know we have a good product, we know the Telecoms market is changing, we know there is good opportunity out there, we know we can sell it if we can manage to get in front of a new Reseller or customer.

Linked in -I connect with likely looking people directly and see if I can get to meet with them,

Networking I go to a couple of local groups - mainly 4N Networking (they have events everyday nationwide but I only go to Chichester), I visit trade shows and put my cards about.

WOM - Most of it though is currently word and mouth and recommendations from existing users etc.

Telemarketing, Intially this will be targeted local to me Chichester, local to our Development centre in Wiltshire, local to some of our Resellers (find leads for them).

Raise our profile via blogging on Linkedin, create some videos about how easy and how great it is, write up our recent wins and show people what the Modern Workplace is really all about. Go to some exhibitions.

Right now we are trying to build a solid company built on the right ethics and winning by being good at what we do, doing what we say we will do, when we say we will do it, and growing organically by doing the right things and winning every deal that we go after. We believe a new disruptor company like ours could come from nowhere and knock a reasonable hole in the market. We want to go at this for 5 to 7 years and then hopefully have built up a sizeable base and sell out and sail off into the sunshine.

Ring Central and 8x8 - both American, both very heavily funded, both built a product and then poured millions into building their brand doing well in the USA and then moving internationally. We would like to do the same but simply won't get he funding so we need to do it without spending the money to build a brand. Some of the biggest companies in the world you have never really heard of. If you look at the PC market 'Intel inside' is an example. If we can make a success of Teams Telephony we hope riding that wave on Microsoft's coat tails and just taking a very small piece of the MS market will be enough to make us a valuable asset. I am fairly sure most of our general business strategy is correct, but we do need to make a step change in our sales 'positioning' and getting ourselves out there.