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Recipe October (Viral Product Checklist (2 ~ Future self (Best Known Local…

- - - - Marketing is no longer required
- - - - How to Become Famous Brand
- - - - Marketers f#ck everything
      - Great Copwriters
        
        Halbert ~ Carlton ~ Schwartz
        
        4 FREE to Air TV
        
        Newspaper
        
        Radio Stations
        
        Direct Mail
      - More Marketing Messages in an hour than they had yearly
        
        Frank Kern Stats
      - 98% Marketing Messages are to Mental Opt Out
    - - Begin with the End in Mind
      - Marketing = Education
        
        Done right sales easy to make
        
        Funnel convinces them
        
        They need YOUR Unique Mechanism
      - They need to believe
        
        You can deliver with your Unique Mechanism
      - The Marketing Timeline
        
        The Big Idea
        
        Hook
        
        MV Funnel
        
        fknMAD EVent
        
        Selz More Xmas
        
        The Lead
        
        Headline first 200 - 300 words
        
        Intrigue
        
        The Marketing Argument
        
        Believe the Marketing Thesis
        
        Best Known Local Brand
        
        Gateway Habit
        
        Desired End Result - Unique Mechanism
        
        The offer
- - - - Go to Dojo
    - - Sleep
      - Silent Killer of Ent Dreams
    - - Kanban
      - SCRUM
      - Ivy Lee Method
    - - Obliged to
- - - - Most lucrative offer
    - - Nail your offer
      - Price
      - Scarcity
      - Reverse Guarantee
    - - Normalising Challenges
      - Wow experience
        
        Believe what you believe
        
        Onboarding is criticial
        
        Mission & future self
        
        Minimum ~ target ~ stretch revenue
        
        Birds eye view
        
        Constant Wins
    - - Give them what they want
      - The chatterbox campaign
      - Start with an experience campaign
        
        B.S. Abolisher
        
        Best Known Brand Event
      - The perfect email
      - The fast result campaign
        
        Grit Test
      - The application campaign
        
        Intent Based Branding Campaign