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1081_CDPS_G1 [PR] Chapter 4 – Disruption ([2] Economic Advantages of…
1081_CDPS_G1
[PR] Chapter 4 – Disruption
[1] Digital disruption
stage one
efficient pipelines eat inefficient pipelines
stage two
platforms eat pipelines
network effects
superior marginal economics of production and distribution
[2] Economic Advantages of Platform
Reconfiguring value consumption
new forms of consumer behavior
:smiley:share our valuable possessions to strangers
:house:house
HomeAway
airbnb
tools
Zilok
:car:car
Uber
Sidecar
Lyft
Reconfiguring quality control
community-driven curation
In early
:frowning_face:fail to offer quality and reliability
over time
curation mechanism starts to work
high-quality content
match consumers with producer
Reconfiguring value creation
tap new sources of supply
value creation is reconfigured and new sources of supply are opened up
lower barriers discourage producers.
self-serve systems
[3] Structural impacts
Re-intermediation
elimination of middlemen
establishing direct connections between producers and consumers
creating new venues where market participants are connected with greater power and efficiency than ever before
a new layer of
reputational information
by leveraging social feedback about producers
Market aggregation
aggregating unorganized markets
provide centralized markets to serve widely dispersed individuals and organizations
De-link assets from value
the use that creates the greatest economic value
not being restricted to uses specific to the owner
the asset to be independently traded
[4] Incumbent fight back against platform
vertical integration
expand by owning and integrating a greater length of the value-creation and delivery pipeline
create a new ecosystem by own value creating
horizontal integration
consumer goods companies grow by creating new products and brands
meaningful value created between all participants and valuable interactions
Team member
105212048 謝其佑 Jason
106212004 郭儀中 Eva
105212042 金純之 Sunny
106212022 蔡昀雯 Winnie
105212017 賴珮綺 Christy
105106065 王泰然 Frank
