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American Express Case study (Question Four Ethical issues (Sustainablity…
American Express Case study
Question One
Levels, Stragtegies
Younger demographics and appealing to them
Zara and Amazon using technological advancements
Question One : Software portfilos
Digital transformation and assets
Royal bank would've seen the impeding doom if using software portfilos bc they would've been tracking any changes
Finger prints
Question Three : Data Analytics
Finger scanning, collecting information about employees and customers.
Using this to enchance services
Question Four Ethical issues
Sustainablity and improving technology
Information storage and collect, how it will be used
Working with companies such as facebook that collects all of the information
the use of data collected by third parties and selling information to third parties / apparently encryted but is that ethical, GDPR
Employees not getting a break
Governance - transparency and conflict of interest
Digital banking, harder to control, esp with allicances and control
Banks wanting more money, mortage tracker