Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market research (4.Marketing mix (Promotion (newspaper and magazine ads,…
Market research
4.Marketing mix
Place
Product
Price
around the price range of normal diaper with a minimal premium
Promotion
newspaper and magazine ads
Online ad promotions
Amazon market place
2.Environment analysis
PESTEL
Economic
Social
SWOT
5 FORCES
Competitive rivalry
supplier
3.Identifying opportunities
Segmentation
Geographic
Demographic
Age :
25 to 35
&
60 to ...
Benefits
Healthy for the baby
easy decomposable
Psychographic
Lifestyle : Eco and environment friendly
usage & frequency
Targeting
Concentrated target : Parents of infants and old ppl.
1. Mission and objectives