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Activity 4.6 THE MARKETING ENVIRONMENT (Macro Environment (Social,…
Activity 4.6 THE MARKETING ENVIRONMENT
Micro Environment
Customers
Marketing Intermediaries
Suppliers
Competitors and Publics
Macro Environment
Social
Technological
Economic
Environmental
Political
Legal and Ethical
Competitive Advantage
Cost Leadership
Differentation
Focus
Strategic Objectives
Market Penetration
Market Development
Product Development
Diversification