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Colin Kaepernick- Face of Nike (Nike lost money in the short term due to…
Colin Kaepernick- Face of Nike
Nike wanted to tap into the Social Justice Market
SJW market is proven profitable
Nike wanted to grab the attention of the market
The market is inflated with competitors
Nike wanted to obtain the attention of the press
Media attention is good for popularity amongst consumer
Nike lost money in the short term due to the backlash
They become profitable later as consumers forget
This recovery allows nike to make new marketing campaigns and grow from their mistake
They receive free press coverage that increases the awareness of nike
The press allows nike to grow and recover from their mistake
Nike received major backlash from the press.
Collin is removed as the face of Nike
Nike returns to less controversial marketing
Nike wanted to raise its profits
Nike wants to grow
Nike was boycotted by a large part of its consumers.
Nike losses buissnes to other compettiors
Those competitors grow larger and take up more of the market
This lost profits allow for the creation of new companies
Nike is scarred in the long run
IDEAL: NIKE IS SUCCESSFUL AT GRABBING THE MARKET
THEY BECOME MORE PROFITABLE AS EVERYONE WANTS NIKE
NIKE GROWS AND MAKES NEW PRODUCTS THAT ALLOW FOR FURTHER EXPANSION