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kaepernick_nike_campaign (OUTPUTS (Worst Decision (The relatively worst…

- - - - What He Adds to the Nike Brand.
        
        He represents a mass group of people how are mainly, unrepresented and unrecognized in American media
        
        He embodies the Nike motto of "Just Do It," standing up in and working towards what he believes in.
      - Effect Of Decision On Consumers
        
        Nike faces the possibility of both gaining and losing a lot of customers. Kaepernick does not embody the stereotypical All American values that comes with playing the All American sport, but a wave of all inclusive, modern "woke" consumers.
        
        Example of Controversy:
        Nike Consumers - Burning Shoes
  - - - Major publicity
        
        Mass wave of new consumers
        
        Loss of abundant number of consumers
    - - Would not generate as much publicity.
        
        Would not be as unique, interesting and/or empowering.
    - - Not the most graceful outcome, but if situation becomes overbearing, Nike can apologize and move from there.
        
        Should be willing to accept worst case scenario for the chance of the best case.
- - - - Nike holds the possibility to be part of such an amazing movement and really make themselves and their values even more known and appretiated.
        
        If your not part of the solution, your part of the problem.
  - - - “It doesn’t matter how many people hate your brand as long as enough people love it,” - Nike founder, Phil Knight.
        
        People loved it. People hated it. People bought Nikes. People burned Nikes.
        
        Nike claimed $163 million in earned media, a $6 billion brand value increase, and a 31% boost in sales.