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The Marketing Mix: PRICING (Factors: Pricing Decisions (Pricing Objectives…
The Marketing Mix: PRICING
Types of Pricing
Cost Based Pricing
Competitor Based Pricing
Customer Based Pricing
Factors: Pricing Decisions
Pricing Objectives
Marketing Strategy
Organisational Objectives
Steeple Factors
Value Perceptions
Who Sets The Price
Competition
Buyers Perception of Price
Cost
Price Justification
Ethical Considerations
Segmented Pricing
Super Sized Pricing
Dynamic Pricing
Ways of Setting a Price
Captive Product Pricing
By Product Pricing
Optional Product Pricing
Product Line Pricing
Product Bundle Pricing