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Data points (Topics (Volume, Competition, Influencers/authority, Geo…
Data points
Topics
Volume
Competition
Influencers/authority
Geo breakdown?
Top questions/intent
Content strategy
Content types
Content channels
Content distribution frequency
Content production sprints?
Influencer content
Customer journey
Touch points
Conversion funnel
Intent funnel
Active users/user acquisition
Top competitors
Keywords/pages
Audience demographics
Channels