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The Marketing Enviorment (Micro Enviroment (Customers (Consumer markets…

- - - - Goods and services purchased
      - Individuals and householders
      - Personal consumption
    - - Purchased by business
      - Use in operations or manufacturing
    - - Purchased for reselling at profit
    - - Purchased by goverments
      - Delivery of public services
    - - Purchased by buyers in other countries
      - Maybe on of the above
  - - - Distributing
      - Selling
      - Promoting organisations goods and services to customers
    - - Hauliers
      - Resellers (wholesalers, retailers)
    - - Advertising
      - Media
      - Market research
  - - - Raw materials
      - Components
      - Finished goods
    - - Distruption in line can affect ability to supply customers
    - - Power imbalances
      - Cost increases
      - Distruptions
      - Shortages
  - - - Better value
      - Guard against loosing them
    - - Similar goods/services
    - - Satisfy customer needs through alternative means
    - - Offer enhanced goods or services
  - - - Financial organisations
      - Media
        
        Reporting on activities
      - Government organisations
        
        Intervene in business affairs
      - General Public
      - Activists
      - Consumer groups
    - - Positive or negative
      - Companies reputation