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Wh1rlp00l (marketing (Product (ХПВ (1) Feature (What is on the table? …

- - - - cooling
      - washing
    - - 1) Feature
        
        What is on the table?
        What do we offer?
      - 2) Advantages
        
        What is the difference?
        Why is it good?
      - 3) Benefits
        
        What will you get?
        What will you look like?
        What will you fill?
      - 4) Values
        
        hidden unconsious triggers
  - - - Retail
      - online
      - Independent offline stores
  - - - Leadership
      - Politics
        
        define your program
        
        change management
        
        create a map of political territory
        
        find the streams of informal interaction
        
        define the agents of influence
        
        analyze the opportunities of mobilization internal & external players
        
        foresee the conter-strategies of your opponents
        
        create the chains and form coalitions
        
        trade and negotiate
      - Vision
        
        balance between longterm interests of parties
        
        Implementation strategy
    - - Head Office
      - store staff
- - - - store
- - - - 1.1 KPI
        
        Sell out gross turnover
        
        Turnover per SKU in store
        
        Ideal Assortment
        
        shop assistant satisfaction
        
        Shop Assistants KPI
        
        Highlights
        
        everyday
        
        weekly
        
        monthly
        
        quarterly
        
        annual
        
        Success factor
      - 1.2. Processes and Procedures
        
        Job Descripton
        
        Duties
        
        Powers
        
        Comminication
        
        Sellout FF Statute
        
        to be
        
        adviser
        
        ambassador
        
        expert
        
        To do
        
        To have
      - 1.3. Tool
        
        global SFA
        
        Archer
        
        Perfect Store
        
        local SFA
        
        iSellMore
        
        SalesWorks
        
        IP land
        
        price monitoring
        
        store stock monitoring
      - salagy policy
      - Present and make changes
        
        Display & Distribution
        
        compare same periods
        
        highlight top sellers and under-performers
        
        Match with IA
        
        create hypothesis
        
        competitors coverage
    - - 2.1. Routes
        
        Daily, Weekly, Monthly
      - 2.2. Routines
        
        5 steps of field visit
        
        standards of visit
        
        timing
      - 2.3. Learning
    - - monthly call with results and plans to do
    - - 4.1. Weekly status
- - - - MOT
        sales weekly planning (forecast)
        
        target vs actual
        
        orders vs forecast
        
        stocks
        
        bad stock
        
        sell outs actual and anomalities
        
        low sales
        
        slow movers
        
        top sales
        
        Issues
        
        Action list
- - - - stock in
        
        sell out
        
        promoter