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measure and monitor - Coggle Diagram
measure and monitor
measurements on your own websites
what can we measure?
UTM code
visits
pages
origin
other features
conventional ways of research and measuring
reviews by panel and polls
eye-tracking
mouse tracking
click path tracking
A-B testing
what can you do with this?
what do we want to measure?
more information
measure knowledge
benchmarks
reliability?
measuring content, sentiment and engagement
measuring social media activities
examples of tools
sentiment
engagement
visitors and the funnel
calculating with the funnel
CTR
low
measurements of other websites
web statistics
individual websites
measurements of the entire internet
Alexa
cross-device and cross-platforms
do we measure what we want to know?