Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product Values, Entertainment, Practical, Status, Critical, Pain che sta…
Product Values
Status
Valued object according to the status it makes me reach
How it makes me feel, how it makes me perceive myself in the eyes of others, how I increase my perception of myself through the object
ADS
Creatives
Lifestyle
, take the consumer to the desired status, luxurious colors, curated design, curves, pain points (i.e. fat and cellulite), before and after, demonstrations that you can give them the status they are looking for
Examples
https://vm.tiktok.com/ZMRR5pHPQ/
https://vm.tiktok.com/ZMRR5EEqT/
https://vm.tiktok.com/ZMRR5gafC/
https://vm.tiktok.com/ZMRR5sE15/
Satisfies the need for Self-Realization
CADOGAN
Make Up
Apparel
Entertainment
Value seen as Fun, feeling good, moments of happiness
Fighting boredom, Having something new, Makes me feel good, Increases moments of happiness, Spending quality time with others, Satisfaying effect
ADS
Creatives
WOW effect but with UGC, Strong colors, Contrast and depth, Out of the ordinary, results, different use cases and variety, greediness in possibilities
DEMONSTRATE THAT IT IS THE PRODUCT THAT GIVES THE RESULT
Examples
https://vm.tiktok.com/ZMRR54eGD/
https://vm.tiktok.com/ZMRR54eGD/
https://vm.tiktok.com/ZMRR54eGD/
https://vm.tiktok.com/ZMRR5pTx7/
Satisfies the need for Variety / Insecurity
Speak to system 1 (irrational purchase)
Critical
Valued based on the gain it gives me (money, time)
Something faster, more immediate, less time, save money, save effort
ADS
Key Point: Demonstrate the gain | Product in use, FEATURES, Comparisons, Bidding, Scarcity, Operation Animations
Examples:
https://vm.tiktok.com/ZMRR5tSUC/
https://vm.tiktok.com/ZMRR5bDj7/
https://vm.tiktok.com/ZMRR5CjBQ/
https://vm.tiktok.com/ZMRR5VBdN/
Satisfies the need for improvement
Rational Purchase
MINI LAVATRICE
Practical
Value according to its different Functions / Utility / Performance
What is it able to do, to get me to achieve. What problem it solves for me and how it does it.
ADS
Creatives
Scenes of common life, UGC Tiktok, How to repeated several times, Tangible and real (feel for it), unboxing, close up, feature detail (i.e. animated scenes functioning), If it has several "utilities" showing them all increases the value
Highlight the advantage / performance in the first 3 seconds CLEAR what you solve. Then the features should be put after and serve to justify / extend the performance.
EXAMPLES
https://vm.tiktok.com/ZMRdbB8LF/
https://vm.tiktok.com/ZMRdbekE7/
https://vm.tiktok.com/ZMdEJQcqN/
https://vm.tiktok.com/ZMdEJu72G/
https://vm.tiktok.com/ZMdEJAQ2m/
Satisfies the need for safety and comfort
Entertainment
Practical
Status
Critical
Possible Values
Pain che sta vivendo nella situazione attuale
Conseguenze
Prodotto Salvatore
Dimostrazione (caratteristiche)
CTA con OFFERTA OBBLIGATORIA
