Please enable JavaScript.
Coggle requires JavaScript to display documents.
‘Addressability & First Party Data: Produce Addressability reporting…
‘Addressability & First Party Data: Produce Addressability reporting containing 5 key metrics by product area’
- Percentage of streams with a useable ID (20%)
streams with GDPR condsent
Target Date:
31st Jan (depending on GDPR work DDR-1855)
new date tbc once resources are confirmed
Delay on this ticket due to the unexpected complexity more resources needed
- Percentage of addressable streams based on the pyramid (20%)
Target Date:
31st Jan (depending on GDPR work DDR-1855)
new date tbc once resources are confirmed
Delay on this ticket due to the unexpected complexity more resources needed
-
DMP investigation
DAX - Distinct Number of Nielsen id ->different metrics to our DMP id -> streams that have a Nielsen id
Nielsen id not only from streaming
eg.web users that read but do not listen
-
-
- Potential impact to revenue if we increase percentage of streams with a useable ID (20%)
-
-
-
-
-
-