‘Addressability & First Party Data: Produce Addressability reporting containing 5 key metrics by product area’

  1. Percentage of streams with a useable ID (20%)
    streams with GDPR condsent
  1. Percentage of addressable streams based on the pyramid (20%)
  1. Revenue (20%)
  1. ARPU (20%)
  1. Potential impact to revenue if we increase percentage of streams with a useable ID (20%)

Target Date:
31st Jan (depending on GDPR work DDR-1855)
new date tbc once resources are confirmed
Delay on this ticket due to the unexpected complexity more resources needed

Target Date:
31st Jan (depending on GDPR work DDR-1855)
new date tbc once resources are confirmed
Delay on this ticket due to the unexpected complexity more resources needed

Target Date:
End of Feb

Where do we get this data from?
Elly - Dax Audio

What do we need from Elly to get the calculation?
Agreed to leave to Elly the calculation

define Revenue calculation method
Elly/Steve/Enrica

Target Date
Feb Marc

Target Date? March

What do we want the end result to look like?

Do we need any Data Science support on this?

Who's the Project Manager? Enrica

How often do we need to have progress updates?
weekly with Steve
every 2 weeks with Elly

click to edit

What Engineering resource will we need?

FIlter on GDPR consent streams

how do we identify streams with DAX ads

do we serve ads according to any addressable element?
how can we identify which element?

is it targeted? T/F
Alex

sync with Amanda on Business revenue
steve/elly/amanda

join DAX impressions to A1

validate join between the two using listener id and timestamp
Ask Alan

dax streams with ad have gdpr consent

DMP investigation
DAX - Distinct Number of Nielsen id ->different metrics to our DMP id -> streams that have a Nielsen id


Nielsen id not only from streaming
eg.web users that read but do not listen