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Music - Coggle Diagram
Music
Record labels can be major or independents. Major labels are usually owned by multinational media conglomerates that also produce other media content.
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Although independents are often seen as more fashionable or edgy, some major companies create subsidiary labels that appear to be independents but are actually owned by large conglomerates.
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The artists that are successful on these types of talent shows have a prime time media presence that helps develop a fan base before they even release a record.
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Record companies will own copyright in the music a band or artist produce and they, in turn, will pay the band or artist royalties which is a percentage of the profits from music sold to fans.
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Another important platform used by record companies to market music is the internet, where official sites exist to promote albums, singles and artists.
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Design: this can reflect the genre of music in its colours, features and iconography.
Information: this will be news about concert dates, press releases and exclusive features on the artist that can only be found on the official website
Multimedia content: this includes footage of the band or artist in concert, interviews and photo galleries. There will also be links to social media platforms such as official Twitter and Facebook pages.
Online shop: visitors to the site will be able to buy merchandise including t-shirts, posters, and other memorabilia
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Aside from official sites, artists can benefit from online promotion via fan sites.
Fan sites will differ from site to site, depending on what aspect of the band or artist they want to focus on.
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Music videos can feature the artists themselves or actors, and usually follow the codes and conventions of two main styles.
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Footage of the artists performing, singing or playing instruments. The mode of address may be direct so the audience feel the artist is performing to them specifically. For example, One Direction's, You and I.
Clips from concert footage which often shows the crowd and makes the viewer feel part of the concert audience. For example, Justin Timberlake's Take Back the Night.
Artists and bands may perform their songs in unusual places, such as cliff tops or on tropical beaches. Justin Bieber's, I'll Show You is a good example of this type of video.
Footage of the band in informal situations that illustrate their job, such as casually singing on a tour bus or in their rehearsal room. For example The Vamps video Wild Heart.
Unless the single or album that is being promoted is a live recording, all the video vocal performances will be lip-synched.
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Tell the story of the song lyrics through technical codes and how the video is edited. A good example of this is the Olly Murs' video Dear Darlin'.
Use actors to tell the story of the song, although sometimes the narrative will cut back and forth between the actors playing roles and the music artist performing. This is what happens in the Carly Rae Jepsen video I Really Like You.
A music video can take the form of a short film to communicate the meaning of the song by using the same narrative techniques as a feature film. Taylor Swift's Blank Space, or Kanye West's Runaway - which is an epic 34 minutes - are good examples of this.
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Social media has become a very important marketing tool for the music industry, not only via the official social media accounts of bands and artists, but also indirectly via fans using social media to share comments on the music they love.
Media texts can be shared so quickly on social media that one person posting a newly released video can see it go viral in a matter of hours.
Unsigned bands or artists that do not yet have record deals can also attract the attention of record companies via social media, as was the case for the Arctic Monkeys.
The music industry uses a range of media platforms to promote and market the media texts it produces.
Record labels aim to get information about artists and new releases out to their target audiences, both established fans and new fan bases, to achieve maximum product sales of music releases, concert tickets and merchandise.
The music industry uses music magazines to promote and market performers. Some of these magazines may be for specific subgenres of music such as heavy metal.
A niche audience magazine like Kerrang! could be used to promote and market a heavy metal band.
Music videos are another way of promoting and marketing musical performers. Many music videos of popular mainstream artists have high production values.
Album and single covers are an important way of marketing music.
In physical copies of an album or a single, an insert is included that gives extra information about the artist.
The back cover usually contains the names of the songs on the album or single - this is important as it may be the popularity of certain singles which encourages someone to buy it.
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