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TOPIC 12 ORGANIZATIONAL CHANGE, Why People Resist Change, Lewin's…
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Why People Resist Change
Direct Cost - losing something of value due to change-cost benefit analysis is negative rather than poitive.
Saving Face- Accepting change acknowledgement own imperfection, past wrongdoing (weaknesses, reveal during the change)
Fear Of the Unknown- Risk of personal loss due to degree of uncertainty
-Concern about being unable to adjust
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