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HOW TO DISCOVER USER NEEDS AND BUILD EMPATHY - Coggle Diagram
HOW TO DISCOVER USER NEEDS AND BUILD EMPATHY
In the everyday work of a company, it is a common phenomenon that innovation managers work on ideas that are not based on real needs. So, it's better to stop making assumption and try to find out the users needs.
FIND THE USER NEEDS; NEED-FINDING
Identify the critical assumptions.
Formulated the need assumptions of our idea.
Ready for random encounters.
Review the critical assumptions.
Formulate our ideas in one sentence.
HOW TO CONDUCT A NEED FINDING INTERVIEW?
Create reference
Grand tour
Actual beginning
Reflection
Introduction
WRAP UP
THREE-STEPS APPROACH TO INVOLVE LEAD USERS
Search for lead users and lead experts
Develop solution concepts
Identify needs and trends
HOW TO BUILD EMPATHY WITH THE USERS?
Experience the world of the customer
Having an open mind
Understands the language of the customers