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HOW TO GET A GOOD PROBLEM STATEMENT AND DISCOVER USER NEEDS - Coggle…
HOW TO GET A GOOD PROBLEM STATEMENT AND DISCOVER USER NEEDS
HOW TO DISCOVER USER?
In a first step, the user must be defined and found. Ideally, we'll go outside right at the beginning and meet a potential user. We observe him, listen to him, and build up empathy.
The insights are well documented, in the best-case using photos and videos. If you take pictures, it is important to ask permission beforehand, because not everybody likes to be photographed or filmed.
An empathy card can be used here that addresses the following areas: hearing, thinking and feeling, seeing, speaking and doing, frustration, and desire.
"Walk in the shoes of a potential user"; Empathy Map.
THINKING & FEELING
Hopes
Worries
SEEING
Market
Environment
Family
HEARING
Influences
Friend
SPEAKING & DOING
Behaviour
Dealing
Attitude
PAIN
Obstacles
Fears
GAIN
Goals
Wishes
AEIOU method. It captures all the events in our environment;
ACTIVITIES
What happens?
What are the people doing?
What is their task?
What activities do they carry out?
What happens before and after?
Environment
What does the environment look like?
What is the nature and function of the space?
Objects
What objects and devices are used?
Who uses the objects and in which environment?
User
What role two the users play?
Who influences them?
Who are the users?
THE DESIGN THINKING MICRO CYCLE
Define point of view
Observe
Ideate
Understand
Prototype
Test