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International Marketing, image - Coggle Diagram

- - - - China - $452.2b
      - Canada - $319.7b
      - Mexico - $358.1b
      - Japan - $143.6b
      - Germany - $127.5b
- - - - Large land mass not bordered by hostile governments
      - Expansive coastline
      - Farmland (large amount of export opportunity)
      - Water
      - Coal, oil, & gas
      - People (more immigrants than any other country)
  - - - Long Term Orientation
      - Uncertainty Avoidance Index
      - Masculinity (vs. Femininity)
      - – Individualism (vs. Collectivism)
      - Power Distance Index
      - Indulgence (vs. Restraint)
    - - Ethnocentrism - viewing outside others and their cultural traditions through the lens of our own culture
      - Demographics to consider
        
        Population growth
        
        Population density
        
        Age trends
        
        Household income
        
        Household status (e.g., single, married, children)
        
        Gender
      - Cultural factors to consider
        
        Language/slang
        
        Customs and traditions
        
        Expectations for appropriate behavior in business interactions
      - Caution: demographics and culture must be considered together
  - - - Relatively measured: if US/Canadian dollar ranges from 1.7202 to 1.9056, closer to the high range means a more desirable picture for a US company
    - - Trade deficit = negative difference
      - Current US deficits (September 2020)
- - - - Trying to increase an overseas market share
      - Temporarily distributing products to overseas markets to offset low (slack) demand at home
      - Lowering unit costs by exploiting large-scale production