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II. Managing the Front End of Innovation: Ownership - Coggle Diagram
II. Managing the Front End of Innovation: Ownership
1. Governance (Structure)
1.1 Centralized Ownership
Motivation
radical innovation for organic growth
strategic investment & leadership
Tasks
encourage learning, experimentation
leadership, governance, processes, metrics
Governance Model
board orientation
board composition
board decision process
RI portfolio characteristics
RI system success
1.2 Innovation Centers
reduce conflict with daily business
integration of innovation into business
evaluation by business line owners
prototypes
1.3 Distributed Ownership
:!!:
2. Functional Ownership
2.1 Psychological Ownership
:!!:
"What do I feel is mine?"
negative
: territoriality, resistance, control
positive
: responsibility, investement
2.2 Roles and Responsibilities
"Contested Territory"
Manager
formal owner
Innovator
psychological ownership
2.3 Ownership and ideation
Concept Development
acceptance of input
rejection of input
input: additiv & subtractive
Hand-off
difficulty in letting go
resentment taking ideas
ambivalence
3. BMW Guest Lecture
3.1 Incremental vs Radical Innovation
radical: long development, high risk
incremental: faster, small improvement
3.2 Organizing (RI)
a) Strategic Orientation
b) Identification of trends
c) Identification of innovation sources
d) Centralized radical innovation function
strategic investment, leadership
"CIO"
centralized incremental innovation function
BMW Garage
technology scouting
M&A
e) governance model
3.3 Human Side
3.4 Governance Model