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I. Managing the Front End of Innovation: Process - Coggle Diagram
I. Managing the Front End of Innovation: Process
1. Research
1.1 Types of Research
Primary Research
Suveys
Interviews
Focus groups
Observation
Secondary Research
Consumer sales report
Studies and Articles
Government data
Customer Feedback
1.2 Descriptive vs Interpretive Research
Customer insights
Ethnographic approach
Observation
implicit needs
interaction with product
customization
work-arounds & repurpose
Gathering & analyzing data
Voice of Customers :!!:
discussion
social pressure / group thinking
Lead Users
ahead of market
strong motivation and benefit from innovation
Consumer needs
1.3 Organizing Frameworks
Activities
Environment
Interactions
Objects
Users
2. Ideation
2.1 Idea Sources and Strategies
Outside of work (76%)
Voice of Customer
Open Innovation
Integrated Innovation Process
Disaggregated Open Innovation Process
2.2 Intuitive Ideation Methods
Germinal
Verbal Brainstorming
Nominal Brainstorming
Transformational
Progressive
Random Stimuli
Method 635
Organizational (Fishbone)
2.3 Logical Ideation Methods
History Based Methods
TIPS
Analytical Methods
Systematic Inventive Thinking (SIT)
Targeted Structured Ideation
Analogical Ideation :!!:
3. Prototyping
:!!:
3.1 Basics of Prototyping
Targeted Learning (Hypotheses, Market Potential, ..)
Iterative Testing (Proof of concept)
3.2 Types of Prototypes
Conceptual
Behavioral
Procedural
Appearence
Functional
3.3 Prioritizing in Prototyping
Caution
Speed