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Low Order Through Rate in Hyderabad compared to National Average - Coggle…
Low Order Through Rate in Hyderabad compared to National Average
Collaboration
Inefficient delivery vendor management system (P2)
Inefficient Promotions and marketing campaigns (P1)
There are delays in shipping the products from the warehouses/logistics (P0)
Context (PESTEL)
Order deliveries were extremely limited during pandemic lockdown compared to other cities (P0)
Due to the pandemic impact on customers financial ability, buying strength was lower in Hyderabad (P1)
Few core products became less popular due to pandemic resulting in low sales (P2)
Competitors
Direct competitors providing more discounts and offers during pandemic period (P0)
Competitors have better product mix offerings (P1)
Competitors hold stronger social media presence (P2)
Customer
Lower Spending Capacity of customers due to pandemic (P0)
Unable to understand the changing customer needs during pandemic (P1)
Buying only extremely necessary items to avoid any physical contact (P3)
No Mobile app for online shopping (P2)
Company
The company do not have a wide variety of products mix in Hyderabad to attract the customers (P2)
Delivery time in few customer areas is quite high (P1)
Delivery charges for few customer areas is higher compared to other zones (P0)