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Challenger: Building & Tailor Quality Insights - Coggle Diagram

- - - - Challenge your dealer to think outside their boxes
  - - - Statistics, facts, or observations
      - Thought leadership
      - doesn't necessarily lead to action
    - - Changes the way the client is thinking
      - Challenges assumptions
      - catalyzes action and motivates change
      - "causes them to act"
      - "compel clients to take action"
  - - - "Failing to properly keep tires inflated means you are wasting money just to keep your trucks on the road."
- - - - With our trucks you will be on the road more often and longer than the rest delivering to your customers on time and guaranteeing delivery.
  - - - "Point something out and let them figure out the rest"
      - To get the client to go OMG what if