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Block 2: Competing in a Global Context, International Marketing https…

- - - - innovation
      - Marketing
      - Integration
  - - - Absolute/comparative advantage
- - - - Input >Transformation process> outputs
- - - - Services
      - Lobbyists influence
        
        Tax decisions
        
        Anti-trust policies
      - Innovative Products
  - - - Paying Taxes
      - Taxing corporations
    - - Transfer Pricing
      - Base Erosion and Profit Sharing
    - - Fluctuations and Foreign Exchange Market
      - Supply and Demand
- - - - Social Opportunities
      - Understanding Leadership
        
        Mobilise
        
        Social Processes
        
        Activate
      - Generate Business
    - - Political
      - Managerial
      - Business
      - Leadership Elements
        
        Structures
        
        Processes
        
        Actor
      - Civic
- - - - Values
      - Processes
      - Similar
    - - Mirrors internal/local
      - Assumptions
      - Practices
- - - - Local needs
      - Glocalisation
      - Global knowledge
- - - - Unions #
    - - Employers/Employees #
- - - - Social Media
      - Technology