Please enable JavaScript.
Coggle requires JavaScript to display documents.
ENTREPRENEURSHIP - Coggle Diagram
ENTREPRENEURSHIP
T2. COMMUNICATION
Communication Elements
Message, code, sender, channel, receiver
Depending on the culture, the same code may mean different things
Distortions
I'm boring
Fillers
Repetition
Superfluous
Different mindframes
Social distance
Conceptional system
Halo effect
Cultural
Educational differences
I can't hear you due to
Noise
Psycological (e.g. deaf)
Volume
Mismatches
Pitch
Tone
Dress
Channel
Unconsious body language
I can't understand your words because of
Language barriers
Wrong semantics
Tech jargoon
Everything has to match
in a communication process & there are some useful strategies to achieve good communication
We are
always communicating something
- There is communication
only if it is received
T1. WHAT IS AND WHAT SHOULD NEVER BE
Talent ≠ Skill
Talent:
a special natural ability or aptitude
Skil
: the aility, coming from someone's knowledge, practice.. to do something well
Black CV
when you erase your failures in your CV because in Spain it is perceptioned as something bad but, in some countries like the USA failures are considered normal and natural.
Entrepreneur ≠ Intrapreneur
Entrepreneur:
Somebody who is starting their own company:
Intrapreneur:
Somebody who is trying to be “entrepreneurish” inside of an existing company
There is a wrong perception of famous entrepreneurs
Examples: Oprah Winfrey, Paquita, Channel..
They used to be entrepreneurs and now they are managers
White men dedicated to the IT Industry
Successful entrepreneurs...
Does not care for the money
Are addicted to opportunties, not risks
Like challenges
Are determined, hard-working, resilient and courageous
Examples:
Homer Simpson, Madonna, Victoria Adams, Lady Gaga
Wantrepreneurs:
people who think that being entrepreneur is cool
T3. BUSINESS PLAN
Chapters of a business plan
Introduction, Executive Summary, Company Introduction, Market Analysis, Marketing Plan, Operations Plan, Organization & Management, Finance & funding, Appendixes
Basic ideas
Kiss Rule, Problem or niche, market knowledge, Jokey vs. horse, not too long, segmentation, competitors & risks
Marketing Mix (4ps)
Product, Price, Promotion & Place(ment)
These strategies are all interrelated, one decision in place affects the other 3 & it is based on the analysis we made on the previous stage of the business plan.
Business Model Canvas
Customer Segment, Value propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partners and Cost Structure.
Startup
Lean
:arrow_right:Instead of doing the whole process once full, we do it several times by layers.
SAFER AND MORE SURELY TO WORK
MVP
:arrow_right: Minimum Viable version of the Product
Old fashioned
:arrow_right: When somebody starts a company, time and money efforts are much needed to carry out a full market analysis. The pro about this way is that much time, effort, and resources are spent.
PIVOT
Small shift of the direction of the company with the purpose of improving the product and achieve success.
IT IS KEY BECAUSE THE MARKET IS CHANGING VERY FAST.
Example:
Youtube, Nintendo, Groupon, Starbucks
3️⃣
Investment criterias
Exit Opportunity
- if they see that if they give you money and things don’t go right, they can leave immediately because they don’t want to get entangled to a company that has a bad image.
Revenue potential
- Potential revenue expected
Team
- Jockey & Horse