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DCM Structure, (Here are some scenarios where your regular ads might not…

- - - - Java Script
      - Iframe
      - Image pixel
    - - Click New > Tracking to create a tracking ad.
        
        Under Delivery properties, set the time period when you want tracking ad to collect data.
        
        Set Landing Pages
        
        Set the landing page for your tracking ad in the Creative assignments section of your ad properties.
        
        Landing Page URL Suffix
        
        Step 5 Optional:
        Assign targeting keys to your tracking ad
        Add what is the use Targeting / Dynamic Targeting Keys
        
        .
        
        1 more item...
  - - - Status
        
        Active
        
        Archived
        
        Unarchived
- - - - Unique
      - Per Session
      - Standerd
    - - Item - Add use case
      - Transcation
    - - FD Activity (A Floodlight activity is a specific action you want to track, such as purchases or sign-ups. For each action you want to track, you create a separate Floodlight activity. Then, DoubleClick automatically generates a Floodlight tag for each activity, you need to place this tag onto a page in your site.)
      - FD Group - You can create one group for shopping activities like Add to Cart, Purchase, …etc. And another group for other website actions like Sign-ups, Newsletter Subscriptions..etc.
        .
      - FD Tag
    - - Hardcoding
        
        In this case, you navigate to Floodlight tag preview and copy the tag source there. Don’t forget to replace variables like Revenue and Order ID with the respective variables on your website.
      - Tag Manager
        
        Push the tag from DoubleClick Campaign Manager user interface to GTM.
        
        Navigate to your DCM and select your tag under Floodlight Activity tab. Then, Expand the Google Tag Manager section and click Link to a Google Tag Manager container.
        
        After you enter you Container ID, a link request will be sent to your Google tag manager in which you need to approve the link request and pushed tag. To accept a pushed Floodlight tag, navigate to Approval Queue → Tags in your Google tag manager Container.
        
        By default, when you push a tag from DCM to GTM, it comes with the below placeholder variables in which you have to replace and set your trigger. For example, you can see below that Revenue is assigned to {{cost}}, you will need to replace this {{cost}} GTM variable with your revenue GTM variable that captures the revenue amount.
        https://optimizationup.com/floodlight-tag-implemenation-configuration/
        
        Directly add the tag from the Google Tag Manager user interface.
        
        Navigate to Tags in your GTM container and select DoubleClick Floodlight Sales as the Tag Type.
    - - Google chrome inspect element
      - GTM
      - VASP Extention
      - Charles proxy
      - Firebug
      - Fiddler
- - - - After you select your tag type, from the activity group drop-down menu, choose the activity group we’ve created in step one (above).
        
        SAVE