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SMA, SM Marketing what is important, Content Creation, Steps for Setting…
SMA
Competitive analytics
sumalll
followerwork
socialbakers
klear
Sprout Social
hubspot
Coschedule
ciffe
Soft Skills
Curosity
ADAPTIBILTY
Business mind
Creativity
Strategic Thinking
Patience
Passion
AUDIT
Identify SM channels
Identify SM Portals
Network strategy
DemoGraphic
Poll Analysis
Hard skills
Copy writing
Design
Analytics
Public Speaking
TIPS
Follows trends in industry
Engage customers
Follow competitors
Measure
Brands followers are increasing
New users/Total audience
Social share of voice
Conversion rate
click through rate
SM Marketing what is important
1 Share
2 Save
3Comment(Reactions and Respond)
4 Likes
Target Audience
Data Collection
online Surveys
Polls
Questions
Quiz
Challenges
Access of Data from Different SM
Volume of unstructure
Text/ Numbers/ Audio/Images/Video
Extraction of Relevant data
Convert Data to unified format
Secure Data Storage
Content Sharing
is Important?
facebook , insta, Twitter,
Type of Content
Trends
People Centric
Engagement /People Discover the content
Sentiments
Characteristics of people Centric approach
Social Chart
Social Graph
is a diagram that illustrates interconnections among people, groups and organizations in social network
Influencer
Brand Advocate
They have huge fan followers
community manager
organize SM
1 Distributed
2 Centralized
3 Cross Functional
Factors affecting implementation of model in organization
Measures to organize the sm for success
1 Reasses
2 Evaluate
3 Examine
Content Creation
Your Niche
Market Research
C- Create
O- Optimize
N-Network
T-Track
E-Engage
N-Nurture
T-Test
Steps for Setting upTwitter APIs
Create a account on developer. twitter.com
Select Free Plan
Cick on Create APPs
Generate your keys
Two API Secret Keys and Two Access Token Keys
copy all keys in note pad
How to interface Twitter API with R
Step 1 Install packages for Twitter
Step 2 library(twitteR)
Step 3 Set up auth for twitter
Agenda Day 3
Managing SM and WA
Dash Board and parameters
Audit
Future of SMA and WA
Monitoring and Interactions
Functional Tools
Identify your customers
1940-64
Baby Boomer
1965-80
GENX
1981-95
Gen Y
GENZ
IG
Communication over internet
Emails
Skype/Chat Messenger
Social network
orkut
Facebook
Web
Mobile
Screen Time
Social media
facebook
Post - Images- Videos- Live
IG
Thread
Snapchat
Twitter
Social Media APIs
Face book
Graph API
Create a account developer.facbook.com
Create APP
Twitter
Free Service - Limited
Instagram API
The API cannot access Instagram consumer accounts
Data Collection Through Scapper
Lab usability test
Prepare for the test
Conduct The test
Analyze
Follow up the results
Steps for Mobile first customer exp
1 Map the Journey
2 Reimagine the exp
3 Measure and optimize
4 Align Everything & Every One
Agenda II
Relevant Data and Its Collection
Concept of People Centric Approach
Data Sources
Social Business objective.
KPI/Metrics
Web and Social Media Metrics
understanding the concept of Developing KPIS
Intro to R Programming
Hands-on facebook/Twitter APIS
SM Business Goals
Brand Awareness
Lead generation
Customer Retention
Dash Board
Reports
Social media impact
Share
Reach
Sentiments
Segmentation
Discovery
helps you in getting activity details/effect happening will be shown in one place
it provides information about business data
Mobile Analytics
Mining data from People's Pocket
SDK
Customer Experience
Day 4 Agenda
Email marketing Tools
Emails
Snov.io
Mobile Apps Development
Revison
Emotion
Customers buy with emotions(Emotional Buying)
Emotional Eating
Age
Baby boomer
Genz
Web Analytics
Use Case
IRCTC
Traffic
Session
Internet banking
Tool
Answer the Public
ubersuggest
Tools
Analytical Tools
Google Tools
GA
GStudio
Dash board
Programming Tools
R Programming
how to install?
Go to
https://cran.r-project.org/bin/windows/base/
Install through executable file
R Studio
Data Sources
Web sources
You can use Data scrappers
APIs
GRAPH API FB/IG
Twitter API
Data Set Repository
Use Cases
Coke launched a new cold drink in market
Influencer will right a post or create a content around that cold drink
People post their views or experiences
SMO
improve Visbility of SM Profile/Content
Usabilty and Shareabilty
Step to Run App on Phone
Go to Play store
MIT A2 Companion
Connect
AI Companion
Scan QR code
Emulator Install on PC
USB
Agenda
Day 1
SWMA
Fundamentals
Importance of SWMA
Header file
Data Type Declaration
Syntax
important term in SM
Specific Measurable Attainable Relevant Timed (SMART).
KPIS
Create
Actionable
Simple
Drillable
Referenced
Aligned
correlated
Future of SM Analytics
Strategy Planning
Workshops
Goals and Obejectives
Best Practices
Developing engagement startegies and guidelines
Recruitment through SM and Out Sourcing