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News/Newspaper - Coggle Diagram
News/Newspaper
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Tabloids are image led, 'popular' newspapers and can be subdivided into two groups:'red tops' and 'middle market' dailies.
The 'red tops' are The Sun, Daily Mirror and Daily Star and are so-called because they have red mastheads.
The masthead is the large font title at the top of a newspaper front page containing the newspaper's title.
The 'red tops' report on politics and international news but tend to include more celebrity gossip and scandal.
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The description 'middle market' refers to the target readership of these newspapers, which is somewhere between the 'red tops' and the 'broadsheets'.
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Broadsheets are text led,'quality' newspapers. The top broadsheets are The Times, The Telegraph, The Guardian.
The 'broadsheets' have a higher news content than the 'red tops', cost more to buy and have a lower circulation. The style of writing differs from tabloids with longer sentences and paragraphs, and more articles offering in-depth analysis.
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These tend to have supplements - additional sections - with a more specialised focus which can include magazines on culture, lifestyle and finance.
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A great headline is essential for a successful newspaper as it attracts a potential buyer's attention and helps the newspaper stand out from its competitors.
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Tabloid headlines tend to be large and catchy and often use puns, rhyme, abbreviation, alliteration, even invented spellings.
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A newspaper's circulation is the number of copies that are distributed to newsagents and news stands on an average day. These numbers are recorded by the Audit Bureau of Circulations (ABC)
The ABC's membership comes from various media organisations, traders, advertisers, and agencies that provide statistics to calculate research data.
The National Readership Survey (NRS) provides audience research to newspapers and potential advertisers on estimated readership numbers, which can often be quite different from circulation numbers.
A newspaper's readership is the newspaper's total circulation multiplied by the average number of people who read each copy. For example, various family members may read the same copy of a newspaper. This 'pass-along' rate is generally thought to be about 2.5 readers per publication.
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When writing copy, the journalist must establish the importance of the story in the first few sentences in order to hook the reader in and ensure they keep reading.
To do this, they must capture the key points of the story using as few words as possible.
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Photographs in a newspaper are chosen by a picture editor and these choices play a crucial role in determining the look of a newspaper, especially the front page.
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Photographs include captions, which provide information on what is depicted in the image and can emphasise the newspaper's editorial stance on the story.
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When all the copy is written and the pictures for the story have been chosen, the layout must be decided upon.
A sub-editor is responsible for editing copy, looking at the grammar and style of the writing as well as the layout of a newspaper.
News stories can be sourced via international news agencies such as the Associated Press and Reuters, but many newspaper stories come from press releases or press conferences.
Trusted confidential contacts are often used by journalists to get information, this might be about a person involved in a story or inside information about industries or organisations.
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In 2005, 13 million newspapers were sold daily; by 2015, this figure fell to 7 million.
The availability of newspapers online is partly responsible for this decline but the popularity of blogs, vlogs (video blogs) and other online content areas have made an impact too.
Recently, The Independent newspaper decided to be an online-only publication.
The content and layout of each newspaper reflect its target readership. The top 10 best selling UK newspapers can be divided into two categories: Image led and Text led
Newspapers are marketed to encourage reader loyalty, attract new readers and increase subscriptions.