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Genre text/ Specialist text - Coggle Diagram
Genre text/ Specialist text
Topic:The effects of the use of English in Polish product
advertisements: Implications for English for business purposes
investigated the effect of English in advertisements from Polish glossy magazines on their audience, young educated Polish women.
Respondents evaluated different versions of six product advertisements: either the
original ads in English or the same ads translated into Polish.
Respondents presented with the English ads did not evaluate the product/brand image or the ad significantly differently
than respondents who saw the Polish ads.
the use of English (versus Polish) did not bring about a significant
difference in purchasing intentions, and led to only few statistically significant differences in comprehension
Topic: International medical graduate doctor to doctor telephone
communication: A genre perspective
examined the effectiveness of telephone calls
from International Medical Graduate (IMG) doctors to a more senior doctor as part of
simulation training to increase patient safety and well-being
two successful calls were identified and analysed functionally for their
generic structure and linguistic features.
Doctor: Conveys identifying information so that both
parties know to whom they are speaking
Patient: Provides identifying information about the
patient and a summary of key clinical background information
Request/purpose of call: Makes the reason for the call explicit
. Closing: Terminates the conversation
Feedback comments from the senior doctor on
all the calls were transcribed and analysed thematically.
Genre is viewed as ‘‘a staged, goal-oriented, purposeful activity in which speakers engage as members of our culture’’
The generic structure potential is an abstraction of the structural patterning of a text and therefore represents a shift away from specific or actual examples of a genre to a more generalised level.
A genre is a means of achieving a communicative goal that has evolved in response to particular rhetorical needs and that a genre will change and evolve in response to changes in those needs.
examples: narratives, expositions, lectures, seminars
text type
represent groupings of texts which are similar in terms of co-occurrence of linguistic patterns.
Hedge (1988) presents text type categories such as static descriptions, process descriptions, narratives, cause and effect, discussions, compare and contrast, classifications. definitions, and reviews
generic structure and text structure