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Initiative - Coggle Diagram
Initiative
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KPIs
Responds to client request within 12 hrs, creative and media partner requests within 24 hrs
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Clients
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Swinburne
Technology, industry connections, location
VIC / Melbourne Further education audience activity across TV / OOH / Radio / Sponsorships / digital / Social
PEET Homes
Residential, medium density houses national wide
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Detailed
Swinburne
Modern: cutting-edge, technology focused, Adobe, Passport, IBIS most people don't know but are meaningful/useful
Future ready: Career starters, internationally recognition, industry connections/experiences (capstone)
Client-focused: Flexible online, summer courses or single unit semesters, multiple pathways or bonuses individualised to you with professional placements, focus on the journey of study with not knowing what you want to do and then specialising into something interesting, clubs
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ME Bank
Industry trends
Super going to be based on the employee not employee with single accounts for workers across their careers
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An extension of them, fitting/suitable with social support
PEET Homes
Everyone knows the importance of homes after a COVID experience. Having a bad day working from home, person stares at painting, falls with one nail first and then all together, cat knocks something, focus shifts on computer to someone searching company on computer
Find your home choose your style, electronic billboard or changing styles, interactive change it, 3D, Mall that shows location
Core values
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Initiative, Suzuki, Music In Me (Interchange Inner East)
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Question List
Topical
- Got a list of mediums used to advertised from Scott Layered, lists sponsorships advertising on two of the three but not for PEET homes. Is PEET sponsoring the Perth Scorchers? Or is that not a part that Initiative covers?
- How does is Justin’s and Jesse’s specialities work get split and at what stage?
- Are the mediums expected to shift anytime soon or when would they change? Based on new strategy or client needs
Ending
- When does the position start?
- What is the next step in the process or when can I expect to hear back?
Partnership area
Specialists across Investment, Sport, Content and Brand Experiences
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Implementation planning, ensuring the appropriate tools
Planning, ensuring the appropriate tools applied
Evaluation, selection and recommendations leveraging strategic / consumer insights, marketplace insights and Initiative’s proprietary partner selection data and toolsets
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