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Text analysis/ Discourse analysis, Namely, to explore the influence of…

- - - - Focus on TEXT
  - - - A genre is a means of achieving a communicative goal (Dudley-Evans 1994)
      - Text types
        
        represent groupings of texts which are similar in linguistic patterns
        
        Hoey (1983)
        
        general-particular
        
        matching contrast
        
        Problem-solution
        
        hypothetical -real texts
        
        Hedge(1988)
        
        static descriptions
        
        process descriptions
        
        narratives
        
        cause and effect
        
        discussions
        
        compare and contrast
        
        classifications
        
        definitions
        
        reviews
        
        The analysis found that articles written by members of a particular community were very similar
        
        top - down approach
        
        Swales (1990)
        
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      - Diffenent
- - - - more ads written by English
  - - - perceived and actual comprehension of the (textual content of the) ad?
      - intention to buy the product advertised?
  - - - Choose 6 ads from 3 Polish female glossy magazines
- - - - neec to identify which of the calls were effective firstly
  - - - On a theoretical level
        
        They provide insights into a core communicative task of junior doctors