Stanley

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Management

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Culture

Digital Marketing

Brand building

Music

G2000

Johnny Walker

Hong Kong History

G2000

International

Greater China

Beijing

Shanghai

CCG - Digitas China (M&A)

Publicis Modem

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Ford

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Black

CRM

Anagram

At Twenty

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Tumblr

HMV

Vinylogy HK

Bookstagram HK

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SCMP

Upgrade Legacy systems

Pilot Digital Runs

Cosmo

JW House

Ford

Shanghai Volkswagon

ART

House of Barbie

Collection of HK items

SCMP

NIDO

Blue Interactive / Possible Worldwide

Muselife

HotCat

vinylogy HK

Bookstagram HK

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Cindy Crawford Son

Italian Fabric Sourcing

G2000 brand revamp

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Eugene Tong

Cindy Crawford's Son

Good Cause Marketing as theme

New shop redesign

Worked with Ms Tien

Genuine Leather Jacket Line

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Shop Image Revamp

Legacy systems

Marketing /Design team restructure

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The first time ever G2000 feature on international fashion press

Attracts "The best dressed Asian" to work w us for the fashion line revamp

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Organisation in silos

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The first time ever to have all BUs to collaborate on a cross BU platform with data, digital marketing capabilities and insights consolidate for single view

To update the "legacy systems" into a

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The system was built, with the system I designed and created the consumer facing platform for magazine publishing division

The program yielded the highest response rate among all magazine marketing programs up to from the set up in 2014 up to 2019

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That include identifying their marketing challenge and advised them to create a "reward based" program on top of all the existing marketing programs to create a good relationship with their readers

Then to ease their worry in terms of operation (as its new for them then) I've presented them the ready to go platform and also suggestions how to convert existing resources for the reward marketing purposes