CHAPTER TWO- THE BASICS OF SUPPLY AND DEMAND

Supply + Demand analysis

understand/predict how changing economic conditions affect market price+ production

evaluate impact of government price controls, minimum wage, price supports, production incentives

determine how taxes, subsidies, tarrifs, import quots affect consumers+ producers

The supply curve

relationship between the quatity producers are willing to sell + the price of the good

upward sloping- the higher the price, the more firms are willing to produce and sell

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factors that affect supply

production costs, wages, interest charges, costs of raw materials- affect the quantity producers are willing to sell

production costs decrease- output increases no matter the market price

The Demand Curve

relationship between the quantity of a food consumers are willing to buy and the price of the good

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quantity demanded depends of price

donward sloping- purchase more as its price decreases

factors affecting demand curve

income, the weather, price of other goods

higher income increases quantity demanded- D -> D'( on diagram)- shift to the right

Substitute vs Complements

substitutes

increase in price of one good - increase in QD of the other

Complements

increase in price of one good leads to decrease in QD of other

The Market Mechanism

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equilibrium

price where QS = QD

tendency in a free market for price to change until the market clears

use the supply and demand model when the market is at least roughly competitive- when buyers and sellers have little market power

Elasticity

e>1 demand is elastic

e<1 demand is inelastic

e=1 demand has unit elasticity

Ep=(%ΔQ)/(%ΔP)

Elasticites of Demand

cross- price elasticity of demand

% increase in QD resulting 1% increase in price of another

Income elasticity of demand

% change in QD resulting from 1% increase in income

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Completely Inelastic Demand

consumers buy fixed quantity of a good regardless of price

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Price elasticity of demand

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infinitely elastic demand

consumers will buy as much of a good as they can at a single price- any higher QD drops to 0- any lower QD increases without limit

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Elasticities of Supply

Price elasticity of supply

% change in QS resulting from 1% increase in price

Point elasticity of demand

elasticity at a particular point on the demand curve

Arc elasticity of demand

price elasticity calculated over a range of prices

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Short run and Long run P.E.D

Demand more elastic in the long run- when price changes consumers need more time to respond

demand more inelastic in the short run- takes time for consumers to notice and respond to changes

most goods - I.E.D- smaller in the short run

durable good- longer run demand is inelastic

Cyclical Industries

industries where sales tend to magnify cyclical changes in GDP

sensitive to the business cycle

revenues generally higher during economic prosperity and lower during a downturn

Q=a-bP