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Mixed campaign - Coggle Diagram
Mixed campaign
Moving advert
Text/slogans
Slow text to give context for the beginning.
Hit in text to represent the positive and relief at the end
Color Scheme
Dark colors when the person is sad
Positive colors when the person gets relief
Sad/upbeat music and sound effects
Music goes from sad to happy as the advert develops
Emotions
From sad due to cyberbullying and then getting the help they needed and being happy.
Other advert types
Billboards
Flyers
Bus adverts
Posters
Print advert
Content
Logo
Picture of a scene or like to moving advert
Campaign message clear
Contact details
Text/Slogans
A mix of positive and negative captions (possibly)
Bold and basic - easy to read
Meaningful - same from moving
Stand out and clear
Color Scheme
Shows the meaning and purpose of the campaign
Dark to light
Represent the light at the end of the tunnel
Audience feel the relief