BUSINESS AND COMMERCIALIZATION POLICY

MODERN MARKETING AND ITS ENVIRONMENT

NATURE AND SCOPE OF MARKETING

COMBINATION OF TECHNIQUES AND KNOWLEDGE ORIENTED TO UNDERSTAND THE MARKET IN INFLUENCING THE

IMPORTANCE OF MARKETING IN THE GLOBAL ECONOMY

INTERNATIONAL PERSPECTIVE

INTERNATIONAL MARKETING TO FACILITATE THE EXCHANGE OF GOODS OF A COMPANY ABROAD

ORGANIZE THE VOLUNTARY AND COMPETITIVE EXCHANGE TO ENSURE AN EFFICIENT MEETING BETWEEN SUPPLY AND DEMAND

THE 4Ps OF MARKETING

PRODUCT

PRICE

PROMOTION

PLAZA

PRODUCT

PLANNING AND DEVELOPMENT

PACKAGING

LIFECYCLE

CHANGES INDUCED BY SUPPLY AND DEMAND

PRICES

DETERMINING A PRICE STRATEGY

THE CONCEPT OF ELASTICITY

POINT ANALYSIS OF BALANCE IN SALES

FIXED AND VARIABLE COST IMPLICATIONS

METHODS FOR PRICING

MARKET

EFFECTS OF GLOBALIZATION

SOCIAL

ECONOMIC

POLITICAL

EFFECTS OF EXTERNAL DEBT ON OUR MARKETS

INTEGRATION PROBLEMS

COMPETITIVE FORCES ANALYSIS

DISTRIBUTION CHANNELS

CLASSIFICATION

INDUSTRIAL GOODS

CONSUMER GOODS

SERVICES

TYPES

INTENSIVE

SELECTIVE

EXCLUSIVE

PROMOTION AND PUBLICITY

TYPES OF MEDIA

NEWSPAPERS

JOURNALS

INTERNET

RADIO

DIRECT SHIPPING

CABLE TV

EXTERIORS

PRESENTATION TECHNIQUES

FORMULATION OF OBJECTIVES

IDENTIFY THE AUDIENCE

ESTRUCTURE

SEQUENTIAL ARGUMENT

THE FINAL