BUSINESS AND COMMERCIALIZATION POLICY
MODERN MARKETING AND ITS ENVIRONMENT
NATURE AND SCOPE OF MARKETING
COMBINATION OF TECHNIQUES AND KNOWLEDGE ORIENTED TO UNDERSTAND THE MARKET IN INFLUENCING THE
IMPORTANCE OF MARKETING IN THE GLOBAL ECONOMY
INTERNATIONAL PERSPECTIVE
INTERNATIONAL MARKETING TO FACILITATE THE EXCHANGE OF GOODS OF A COMPANY ABROAD
ORGANIZE THE VOLUNTARY AND COMPETITIVE EXCHANGE TO ENSURE AN EFFICIENT MEETING BETWEEN SUPPLY AND DEMAND
THE 4Ps OF MARKETING
PRODUCT
PRICE
PROMOTION
PLAZA
PRODUCT
PLANNING AND DEVELOPMENT
PACKAGING
LIFECYCLE
CHANGES INDUCED BY SUPPLY AND DEMAND
PRICES
DETERMINING A PRICE STRATEGY
THE CONCEPT OF ELASTICITY
POINT ANALYSIS OF BALANCE IN SALES
FIXED AND VARIABLE COST IMPLICATIONS
METHODS FOR PRICING
MARKET
EFFECTS OF GLOBALIZATION
SOCIAL
ECONOMIC
POLITICAL
EFFECTS OF EXTERNAL DEBT ON OUR MARKETS
INTEGRATION PROBLEMS
COMPETITIVE FORCES ANALYSIS
DISTRIBUTION CHANNELS
CLASSIFICATION
INDUSTRIAL GOODS
CONSUMER GOODS
SERVICES
TYPES
INTENSIVE
SELECTIVE
EXCLUSIVE
PROMOTION AND PUBLICITY
TYPES OF MEDIA
NEWSPAPERS
JOURNALS
INTERNET
RADIO
DIRECT SHIPPING
CABLE TV
EXTERIORS
PRESENTATION TECHNIQUES
FORMULATION OF OBJECTIVES
IDENTIFY THE AUDIENCE
ESTRUCTURE
SEQUENTIAL ARGUMENT
THE FINAL