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Magazines - Coggle Diagram
Magazines
At a glance, you can generally tell if a magazine is going to satisfy your interests, outlook and aspirations.
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The brand identity and point-of-view (or ideology) conveyed by a magazine is vital when we consider that magazines are selling us content that is often aspirational.
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This may be formal and informative, or more casual and catchy.
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For example, Kerrang! and NME both use an informal tone and style but Kerrang! uses language that will appeal specifically to heavy metal fans. NME, which is also informal, uses language that will appeal to indie music fans.
A magazine contents page lists all of its content including regular pages and special features. The audience (or readers) will normally expect to find regular pages in the same place for each editon.
For example, readers of Empire will know where to find cinema reviews, as opposed to feature articles. Readers of a lifestyle magazine will expect to find items like horoscopes near the back.
Features are particular to each magazine issue. They will contain new content on current topics and may be an exclusive for the magazine.
These publishers produce many more magazines than those listed above, as well as multiple editions of the same title: Cosmopolitan, for example, has 59 editions worldwide in multiple languages.
This allows a publisher to focus its content on target audiences in any specific region of the world.
Magazines are often associated with 'me time', and are purchased with disposable income.
They are expensive to produce, however the cover price is subsidised by advertisers who use magazines to promote products. Advertising is crucial to the magazine industry, without it, many titles would fold.
The magazine's readership demographic determines the type of advertiser who will use it to promote products.
A magazine like Vogue, which targets female readers, would not be the place for promoting products for men.
A better magazine for this advertiser would be GQ or Esquire; these are magazines which are targeted at a male audience interested in men's fashion and lifestyle.
Successful magazines with large readerships can charge advertisers a lot of money for promotional space.
Magazines can be general interest for mainstream audiences or specialist interest for niche audiences. Magazines for mainstream audiences include:
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Magazine publishers are often part of huge international media organisations which also produce newspapers, as well as radio and television content.
There are some exceptions, such as The Big Issue or Private Eye, which are published independently.
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