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Project Documentation and Company Programming - Coggle Diagram
Project Documentation and
Company Programming
Unit 2. Information Sources
Internal
In order to increase profitability, we have seen that we must try to reduce expenses to the minimum possible without penalizing the characteristics and image of the product.
Printed
The term propaganda is often used for communication with the masses for religious, political or social purposes.
External
Existing statistics can be obtained from local or national economic bodies .
Electronic
Once the brand has been selected and being clear about the objectives that the company has to achieve, it must decide what type of advertising it is going to do, what media it will use and what type of advertising medium.
Unit 1. Plans and Programs
Forecast and Prospective
The organization must adapt to the real possibilities, call it money, material elements , equipment or men.
Development of Plans and Programs
As we have seen previously, the main requirement before starting a marketing action is to set objectives in all areas of the company.
Definition of objectives
The evolution of the business world, the globalization of the economy, the greater incidence of technology in industrial processes and the impact of electronics .
Definition of Information Needs
It is essential that, in the shortest time possible, society recovers the money from these assets to pay its bills and reinvest in other assets to achieve further expansion and increase its profits.
Unit 3. Information Collection
Polls
What information do you want to collect and why? Start by formulating a few simple questions: What opinions or possible behaviors do you want to know about it? In the jargon of social science this is called the dependent variable . What do you think are the causes? These are the independent variables.
Market research
Market research encompasses all activities that allow a company to organization to obtain the information it requires to make decisions about its environment .
Non-Participatory Observation
Although participant observation is the purest method of research, non-participant observation has become the most common.
Opinion of Specialists
Managing human resources is an important task in all areas
functional. But within marketing, your task is fundamentally important for sales managers.
Unit 4. Information Processing
Generation of Possibilities
The analysis occurs simultaneously with the data collection. When it is observed, it is interviewed, field notes are taken and the research journal is made, the work of the researcher is not limited to recording.
Storage
Environmental monitoring consists of searching and processing information about the changes in the environment of an organization.
Model Building
There is no universally accepted format or formula for every situation of annual planning.
Analysis of data
The value of an investigation depends on the results. And since data does not have the gift of the word, analysis and interpretation are fundamental elements of any project.