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Dimensions of Globalisation - Coggle Diagram
Dimensions of Globalisation
Flows of information, technology and capital
Cheap, reliable and near instantaneous communication
allows for information and capital to be shared on huge scales
capital flows are manily and traditionall from more developed HIC'S to less devloped LIC'S
Highly Developed Countries invest in Less Developed Countries ito take advantage of cheaper labour costs
EXAMPLE: Money flows electronically around the world
technology ignores political boundaries when connecting people and places
EXAMPLE: The internet and mobile technologies
EXAMPLE: LICs such as India provide financial services for HIC's
flows of products and labour
TNC's dictate where their products are made. This tends to be where labour costs are cheaper
products are distributed around the world to meet demands of consumer in HIC'S/HDC'S
raw material flows are mainly from LDC'S to more HDC'S whereas manufactured goods are mainly from from HDC'S to LDC'S.
flows of services and global marketing
Follow the flows of capital, information, people and products.
Marketing is globalised and uses international strategies to deliver inter-continental imagery/messages
EXAMPLE: TNC's use the same adverts to advertise their products in different parts of the world.
Creates GLOBAL PRODUCTS
Global products
EXAMPLE: Coca-Cola is sold in more than 200 countries all over the world and uses global marketing
rely on a common global brand with the same identity all over the world
Patterns of production, distrobution and consumption
Global transport systems are cheap and efficient at transporting people and goods
EXAMPLE: High speed rail networks such as HS1 in UK and international airport hubs such as Dubai and containerism have all revolutionized travel
People move around the world for employment
EXAMPLE: specialized workers move between TNC's and unskilled workers using range of transport modes
Tourism on increasing scale and distance is fuelled by global marketing, and low cost flights