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Advertising - Coggle Diagram
Advertising
What is advertising?
Advertising is when you are convincing someone to "buy" a idea, product or service by emotive or persuasive means.
The most suitable advertising option for your business will depend on your target audience and what is the most cost effective way to reach as many of them as possible
Types of advertising
Paper/Print Advertising- Includes newspapers, magazine etc.
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Points on Advertising
You have to be able to show the viewers how you are going to solve the problem and advertise it in a way the viewer can understand.
The 3 Appeals- Ethos, Pathos, Logos
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Focus on the benefits of the product instead of the features because the audience will be more interested in the benefits instead of the features and what the product is.
FOMO (The fear of missing out)- This shows that the audience doesn't want to miss out on anything or the product someone is advertising.
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