Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market entry strategies (Licensing (Entry cost :star:, Risk :star:,…
Market entry strategies
Exporting
Licensing
Entry cost :star:
Risk :star:
Staffing :star:
Control cost :no_entry:
Sharing profits :no_entry:
Potential disagreements
:no_entry:
Joint Ventures
Shared risk :check:
Tax advantages :check:
Synergy :check:
Entry cost :!:
Culture clash:!:
Registration process :!:
Wholly Owned
Control :star:
Image :star:
Profitability :star:
Entry cost :forbidden:
Risk :forbidden:
Registration process:forbidden:
Franchising
Entry cost :checkered_flag:
Expansion :checkered_flag:
Simplicity :checkered_flag:
Sharing profits :red_flag:
Qualifications :red_flag:
Disloyalty :red_flag:
Brownfield Investment
Complementary resources :star:
Economies of scale :star:
Extensions :star:
Cost :forbidden:
Risk :forbidden:
Integration :forbidden:
Indirect Export
Entry cost :check:
Low risk :check:
Uncomplicated :check:
Profitability :red_flag:
Dependence :red_flag:
Experience :red_flag:
Direct Export
Entry cost :checkered_flag:
Low risk :checkered_flag:
Staffing :checkered_flag:
Trade barriers :red_cross:
Profitability :red_cross:
Experience :red_cross:
Key
Exporting (Direct and Indirect)
orange
Franchising
pink
Brownfield Investment
teal
Joint Ventures
yellow
Licensing
purple
Wholly Owned
blue
Advantages
Disadvantages
green
red
