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AUTOPILOT | SPYN
:fire: Maximize CLONES :fire: (INVEST (IKEA…
AUTOPILOT | SPYN
:fire: Maximize CLONES :fire:
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ACTION
Ability
Remove Friction
– Allow for a task to be accomplished in minimum
number of steps
– Walk to each feature. How many steps does user have to take from trigger to reward?
Motivation
Seek pleasure and avoid pain.
Seek hope and avoid fear.
Seek social acceptance and avoid rejection.
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VARIABLE REWARDS
The benefit the user receives is the reward.
Variable rewards are more effective than fixed rewards.
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Hunt
Humans are determined to acquire rewards that aid our survival, including food, cash and information
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INVEST
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Cognitive Dissonance
If you dislike an action you're doing, you have dissonance in your mind – "why am I doing this if I hate it?"
To resolve the dissonance, you tend to value the action: " I must actually like doing this for me to continue doing it.".
Ex. acquired tastes like beer, spicy food.
Build user Investments
Get use to invest in our product by taking actions.
What investment does the user do to add value to a future experience?
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Why are habits powerful?
Human aspect
To build a habit you need to solve a user's pain, so that the user associates your product with relief.
To discover the root problem, ask "Why?" as many times as it takes to get to an emotion.
When a habit is established, the user comes to crave the solution before actually receiving the reward.
ex. Email, Facebook, YouTube
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